Expedia TAAP

Features » Travel Technology » Detail

Expedia signs advertising deal with Professional Game Match Officials
Update: 13:29, Monday, Aug 13,2012 (GMT+7)
Expedia has signed a deal to become the official sponsor of Professional Game Match Officials (PGMO).

The deal will see the Expedia brand appear on the shirts of match officials at the Barclays Premier League, the npower Football League, The FA Cup with Budweiser, the Capital One Cup and other domestic, professional matches in the UK.

The one year sponsorship kicked off yesterday, at the Community Shield at Villa Park.


The partnership gives Expedia access to over 2,500 professional football matches, with an estimated cumulative global TV audience in excess of five billion.

Dan Lynn, chief executive of Expedia in Asia said: “Sports and travel connect people and bring cultures together. Football fans are immensely passionate about the game and they will travel anywhere to support their teams."

Through the partnership Expedia hopes to connect with customers and highlight how it can help people to make the right travel decisions for their unique needs.

The partnership delivers a range of designation and promotional rights, including shirt and training-wear branding on all professional match referees, assistant referees and fourth officials, branding and accreditation on all publicity material, PGMO and all governing body websites, as well as match official and refereeing inventory.

Nick

View: 2145
The new article
▪  Italian lawmakers plan free Wi-Fi to bridge digital gap with Europe
▪  Collaborative consumption starts up in Vietnam with Uber, Airbnb, Triip.me
▪  Free WiFi at 3 MRT stations from Aug 22
▪  Lowcostbeds.com joins Travelport Rooms and More
▪  ‘Amadeus Offers’ launched in Vietnam
▪  Galileo Vietnam brings lucky draw to GCorner
▪  Delta to offer in-flight streaming
▪  Amadeus opens new data centre
▪  ANA to equip all crew with iPads
▪  Qatar Airways sets new standards with iPad services
Articles published
▪  Thai Airways introduces e-Boarding Pass
▪  Expedia sees profits slip, but shares rise
▪  Travelport launches mobile GDS app
▪  AirAsia X offers Samsung Galaxy tablets
▪  Singapore Airlines to migrate to new reservations system
Exchange USD
Updated on April 20, 2022
BSP Bank (Vietcombank)
23.070 VND
23.100 VND